Things have been very busy at Hurley headquarters. After absorbing all of Nike’s elite team riders earlier this year, the brand has just added another key surfer to the family: John John Florence. The Hawaiian phenom joins Carissa Moore, Julian Wilson, Kolohe Andino, Lakey Peterson and Miguel Pupo (amongst others), in what is arguably the most stacked (and expensive) surf team in business. There will be an official press-release about it soon, but this news was made public on Friday at the Agenda Trade Show in Long Beach, California, when new Hurley posters featuring John John were unveiled.
6 January, 2013 6 January, 2013