12 July, 2018 12 July, 2018

Watch Corona Road to Highline EP.2

Corona x Parley for the oceans gave us the Road to the Highline, an initiative to catalyze eco-innovation in the South African surf community and build awareness around the global issue of marine plastic pollution, as part of our collaborative commitment to implement the Parley AIR Strategy (Avoid, Intercept, Redesign) and drive innovative solutions around the world.
 
 
Shaper: Assorted Surfer: John McCarthy
 
The average surfboard is comprised of petroleum-based products that are toxic for our environment, and similar to single-use plastic, many surfboards are used for a short period but persist polluting our environment long after we’re gone. The eco-surf movement is growing in South Africa, and the Road to the Highline is aimed at stoking the fire of that community and to improve and revolutionize the surfboards being ridden. By encouraging South Africa’s best surfers to jump on boards that are less detrimental to the environment, while pushing the level of surfing in a dedicated competition, we foster an expedited adoption of ECOBOARDS by the South African surfing community and beyond. 
 
 
Wawa Surfboards
 
The video’s here symbolizing the first couple steps toward cleaning up surfings act. Listen and take note. The Road To the Highline is more than just a great excuse to create more ocean-friendly surfboards. It is a way to collaborate with existing ocean-aware local communities, shapers, and surfers to provide community-generated participation and inspiration. The project is yet another messenger and manifestation of the Parley AIR Strategy by Avoiding 100% petroleum-based boards, Intercepting via utilization of recycled materials, and Redesigning by implementing cutting-edge technology to create a fleet of ECOBOARDS.  It is the latest collaboration in the Corona x Parley mission to protect our oceans and drive eco-innovation in our communities, with much more news to come.
 
Shaun Billy Payne
 
This contest awards the best-documented performance on an ECOBOARD in South Africa from. To be eligible for use in the Road to the Highline contest, surfboards must meet the minimum requirements to become a certified Level One “ECOBOARD”, as outlined in Sustainable Surf’s ECOBOARD Project program.
 
 Shaper: Dutchie Surf Designs Surfer: Joshe Faulkner

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