Yesterday, 5 July, 2015, one of South Africa’s most influential, innovative and astute surfers left us. Max Wetteland, this country’s first representative surfer, respected surfboard design visionary and great surfer departed this life.
Max, styling at the Wedge in Durban during the 70’s.
In 1968, I was fortunate enough to watch him surf JBay in the company of groms Shaun and Michael Tomson, John Cerff and Aussie Tony Wright while Bob Evans and Alby Falzon filmed their movie ‘The Way We Like It”. I asked Bob, while standing on the beach on a beautifully cold, clear, wind swept six foot day in August of that year, who he thought was the best surfer in the water. “Max,” he said without hesitation. “Why? I asked. ”Because he always surfs in the most critical part of the wave.”
That pretty much summed up the man and his approach to surfing and life.
Max adhered to that functional school of surfing. ‘Hot dogging’, as a more flamboyant form of wave riding was called in the early sixties, was for others. His view didn’t change much over the years. Although he strongly admired Kelly, he plainly wasn’t into show ponies or trick surfing as some would call it. Even the modern interpretation of longboarding didn’t sit well with Max.
Max started Durban’s first surf shop at 50 West Street.
An old poster for Surf Centre at 50 West Street.
A highly celebrated lifesaver, he was one of the Pirates Lifesaving Club’s great members. Along with the late Shorty Bronkhorst, he introduced lifesaving to the island of Jersey.
He started making boards more than 60 years ago and was responsible for introducing a slew of innovative designs and concepts, one of the biggest of which was producing some of the first urethane boards to appear on South African beaches. His knowledge of surfboards and their manufacture is unsurpassed. Period.
Max started pro surfing in South Africa.
Along with others he was responsible for the Durban 500. This was later to become the Gunston 500 and then the Mr Price Pro. He saw opportunity early. He had insight and imagination.
But Max didn’t suffer fools. Just like his great mentor and friend, Midget Farrelly, his passion sometimes translated to strained relationships. Everything was so clear to him, loyalty a prerequisite.
Max (far right) with Mike Ginsberg, Robert McWade, Shaun Tomson, George Thomopoulos and Errol Hickman on the Durban beachfront.
Max was a teacher. Ginz, Peter Daniels, Errol Hickman all learned their craft in Max’s shaping bay. It was the best schooling they ever got.
For a time Max lived in British Columbia in Canada. He took to snowboarding like a duck to water and before long had designed a snowboard that he patented but it somehow never reached the market. When reflective, he related stories of his encounters with the Native Americans who lived on Vancouver Island. He had a strong affinity with them. They mistook him for one of them. Max’s roots were Norwegian – I often pictured him as a Viking at the helm of a magnificent vessel, off to discover new territories.
In his later years, his pursuit of excellence in everything he did never wavered, in fact it grew stronger.
He would run his eye over a board, a surfer or a wave then voice an opinion that was more often than not, bang on the mark.
Max with Mike Esposito at the Durban Surf Lifesaving Club in 2014.
Max was a giant. A man amongst men, a pioneer, a leader, a father, a husband, and he will be remembered as one of the fathers of South African surfing.
Farewell friend, you will be sorely missed by many.
– Pat Flanagan (South African Surfing Legends)
a true LEGEND…. RIP bro!
RIP Max. Bet you having a cold one with Mark right now.
Maxwell a true soul brother of the highest note……KEEP SURFING BRU!!!!!!!!
Uncle Max-RIP-hope you are riding the longest wave where ever you are-you will be missed-a surfing legend-you wont be forgotten
One of the giants in SA surfing. Have some pics circa 1969 of Maxie and friends, his shop and other SA people and places @ sunnydays.smugmug.com under the travel folder. Let me or my son know what you think.
I spent a lot of time In Durban, mid to late 60,s. The pump house crew. Tony Cerf, Loopy & Shorty. Addington Rules. Mike Espo, the Wedge and of course Nature’s Gentleman, Max. Good Memories indeed.