21 June, 2016 21 June, 2016


DC Welcomes Bruce Irons, Kanoa Igarashi, Ezekiel Lau and Leo Fioravanti to the DC Family

June 16, 2016 (Huntington Beach, Calif.) – Today, DC Shoes proudly reintroduces its global surf team with Bruce Irons alongside legendary futures: Ezekiel “Zeke” Lau, Kanoa Igarashi and Leo Fioravanti. Check out the team edit here: dcshoes.com/surfnews.

DC Surf Team (Left-to-right): Bruce Irons, Leo Fioravanti, Kanoa Igarashi and Ezekiel Lau

Bruce Irons breaks down why he’s always felt at home with DC and the importance of each surfer on the team, below.

“Andy and I started on DC’s surf program when it launched back in the late 90’s so DC is home for me. I’m looking forward to great years ahead and stoked to be riding alongside some of today’s most progressive surfers – like Zeke, Kanoa and Leo,” says Bruce Irons.

Bruce Irons

Bruce Irons on Ezekiel Lau (@haynsupahman):

“Zeke is a force to be reckoned with. Earlier this year he snagged an epic backdoor barrel at the Volcom Pipe Pro and shows mad style.”

Ezekiel Lau (@haynsupahman)

Bruce Irons on Leo Fioravanti (@lfioravanti):

“In the short amount of time I’ve spent with Leo, I’ve seen this kid destroy some waves and can’t wait to see what the season’s got in store for him.”

Leo Fioravanti

Bruce Irons on Kanoa Igarashi (@kanoaigarashi):

“Kanoa has an aggressive style. The way he’s coming up and battling against top veterans is truly impressive.”

DC proudly welcomes Bruce Irons, Ezekiel “Zeke” Lau, Leo Fioravanti, and Kanoa Igarashi to the DC family and surf team.

For more information on the team and to shop the DC line, please visit finer retailers around the world or at dcshoes.com, follow @dcshoes and search these hashtags #DCShoes and #DCSurf #DCLegendaryFuture

About DC:
Founded in 1994, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC Shoes stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.

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