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In a first for the South African surf industry, Billabong has announced the airing of a brand new 6-part reality television show, filmed over the recent nineteen day Billabong Girls Get Out There Summer tour. The Billabong Girls Get Out There TV show will premiere on the 4th March on VUZU, channel 123 on DSTV, at 7pm and will run 6 new episodes over the next 6 weeks.
On Sunday, the 6th of December, five new Billabong Ambassadors arrived in Jeffreys Bay for a trip that was going to change their lives. Nicky Van Den Aardweg (19) from Durban, Christi Vosloo (16), Amy Jane Smorenburg (17) and Chanel Hurlin (18) from Cape Town and Tanya Van Aswegan (19) from Pretoria joined up with the three Billabong Girl team surfers Tarryn Chudleigh (20) from Kommetjie, Morag Steele (18) from Somerset West and Adele Nortje (19) from Mossel Bay and embarked on the three week roadtrip. For the next nineteen days, the pink Billabong bus became their home as they traveled the South African coastline from Jeffreys Bay up to Durban and then all the way back along the coast to Cape Town.
For the entire three weeks, the eight Billabong Girls had cameras in their faces from when they woke up to when they went to sleep at night, capturing all the magic of their trip. Their pink bus stopped at the most amazing places, from beaches, to bridges to climbing Table Mountain. The highs, lows, fun, excitement and girly fights were all caught on camera and are all ingredients for a show that is going to undoubtedly capture the imaginations of young girls around South Africa.
Along the way, the girls, along with the rest of the Billabong crew, headed up eight pumping beach activations, drawing capacity crowds and reaching thousands of people at each event. The girls turned heads wherever they went, showing off their new Billabong kit and modeling for some creative stills shoots of the upcoming Billabong Winter ‘10 range. With a camera crew following their every move there was never a moments rest and traveling became a constant race for good light.
Nicola Reid-Ross, Billabong Girls SA Marketing Manager was thrilled at the prospect of showcasing the Girls Get Out There Tour through a six-part television show. “This is a first for Billabong Girls SA and is something that we are incredibly excited about. It is an opportunity for us to share our brand with our target market in an unforced way which resonates with their everyday lives.” said Nicola. “It is the perfect way for us to express the Billabong Girls lifestyle and create awareness of our amazing products.”
Michael Raimondo, Director of the show, elaborated further stating, “the essence of surfing ebbs and flows throughout the trip, as the sport and lifestyle that inspired a brand is introduced to the ambassadors and their love and respect of the ocean and Mother Nature moves them in different ways; sunrise and sunsets, beach activations, the Winter 2010 catalogue shoot, hidden waterfalls, bush diving, screaming in forests, chalk messages, friendships and differences all weaved into a personable expression of what it’s like to explore yourself and set your spirit free.”
Catch the first episode this week on Vuzu, channel 123 on DSTV at 7pm this Thursday the 4th March.
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